Customer relationship management (CRM) isn’t just for large corporations anymore. In
today’s increasingly competitive business environment, where customer service is a key
differentiator, the use of CRM technologies is not only beneficial – it’s critical, even for
smaller companies.
But, enterprise-scale CRM systems can be quite intimidating for smaller businesses.
They come with hefty price tags and complex implementations, requiring more financial
and IT resources than smaller companies can spare. Additionally, their massive
features sets often provide more functionality than a small business needs.
Until recently, only larger organizations have been able to reap the benefits of customer
relationship management. But, several vendors have emerged with “lite” or small
business CRM solutions, to satisfy the needs of the small- to mid-sized market and give
smaller companies the same competitive edge.
