Small business CRM, or “CRM lite”, provides basic contact management capabilities,
without all the complex functions that only larger organizations require. They are
designed to support limited groups of simultaneous users (usually 100 or less) over
LANs, rather than large user bases spread out over distributed, multi-server networks.
Some of the more advanced capabilities that come standard with enterprise-scale CRM
packages are usually offered as separately-purchased add-on options.
Many small business customer relationship management applications are available as
hosted or on-demand solutions. This approach makes CRM more affordable, allowing
smaller businesses with tighter budgets to avoid up-front fees and pay only for the
services and features they use. Additionally, hosted CRM eliminates long, complicated
implementations, so smaller businesses can roll-out their solution quickly, with minimal
impact on IT resources.
